The video then continues to follow him and his gang of friends as they generally wreak havoc through the backstreets of Las Vegas, by either hitting on women with their husbands/boyfriends to dancing with an Elvis impersonator.
Genre Characteristics - Calvin Harris has stepped away from being the frontman and singing in his song to just a short cameo role as a Vegas club DJ, also linked to his announcement that he will no longer be doing live shows. But when it comes to the music Harris has kept his usual genres of electropop, electro house, nu-disco and synthpop.
He has also changed the style of his videos from the bright and bold colours of "Acceptable in the '80s" and "Ready For The Weekend" He has moved onto more serious subject matter and in Bounce's case break-ups. In this situation the lyrics are shown as being happy after having broken up with someone.
I can't believe that every day and every night
It's getting better with you out of my life
The idea is that after you have broken up with someone you are then free to bounce. Also the idea othat if something bad has happened to you, you can just spring back up.
I think the idea of anonymity which is shown not only by Calvin only briefly being in the video plays a heavy part. for instance when you break up with someone there is a feeling that you can do anything since you aren't tied down with the worries of what others might think or how they might react to your actions:
Well it's hot, It's love, It's what,
We'll bounce to this track,
And I don't care what anybody thinks about that,
I don't care what anybody thinks about that.
Relationship between music and visuals - When the first argument scene is over the shots change roughly in time to every other "snap" that you can hear which gives the music video a fast-paced yet ordered feel to it. Also throughout the video Matt/Max is listening to an old style "Walkman" which if you look at his movements throughout the video whether it's walking or dancing match up to the beat of the song.
Intertextual references - There is only one very noticeable inter-textual reference which I noticed which may or may not have been on purpose which was that when Matt/Max gatecrashes what looks like the artist's new video shoot it looked fairly reminiscent of when Calvin Harris stormed on stage on the X-Factor when Jedward were playing with a pineapple on his head.Although you could consider this Calvin Harris's visual resignation from being a frontman and singing for himself.
Editing - At the beginning of the video the woman starts screaming at Matt/Max and the music is quiet or non-existent, but as soon as she stops the tune starts and the slow-motion starts. Maybe this signifies that as soon as everyone stops arguing everything becomes much smoother and more relaxed just like it does in the video.
This video is similar to the Gorillaz song I analysed in that it is a narrative based music video with hints or performance based ideas as both of the artists who composed and sung this song appear in the video but playing other characters and not obviously as themselves.
Calvin Harris ft. Kelis - Bounce
Bounce, Bounce, Bounce, Bounce
I can't believe that every day and every night
It�s getting better with you out of my life,
It�s like I flicked a switch, now I'm feeling good,
No way to stop it, now you wish that you could,
When the weekend comes I know I feel alive,
You will be the last thing on my mind,
No regrets, do you know what that means?
Well it�s hot, It�s love, it�s what,
We'll bounce to this track,
And I don't care what anybody thinks about that,
Hands to the sky, and throw your head back,
I can love again tonight,
We�ll bounce to this track,
And I don't care what anybody thinks about that,
Hands to the sky, and throw your head back,
Bounce, bounce, bounce
Well it�s hot, It�s love, It�s what,
We�ll bounce to this track,
And I don't care what anybody thinks about that,
I don't care what anybody thinks about that.
We'll bounce to this track,
And I don't care what anybody thinks about that,
I don't care what anybody thinks about that.
Relationship between music and visuals - When the first argument scene is over the shots change roughly in time to every other "snap" that you can hear which gives the music video a fast-paced yet ordered feel to it. Also throughout the video Matt/Max is listening to an old style "Walkman" which if you look at his movements throughout the video whether it's walking or dancing match up to the beat of the song.
Intertextual references - There is only one very noticeable inter-textual reference which I noticed which may or may not have been on purpose which was that when Matt/Max gatecrashes what looks like the artist's new video shoot it looked fairly reminiscent of when Calvin Harris stormed on stage on the X-Factor when Jedward were playing with a pineapple on his head.Although you could consider this Calvin Harris's visual resignation from being a frontman and singing for himself.
Editing - At the beginning of the video the woman starts screaming at Matt/Max and the music is quiet or non-existent, but as soon as she stops the tune starts and the slow-motion starts. Maybe this signifies that as soon as everyone stops arguing everything becomes much smoother and more relaxed just like it does in the video.
This video is similar to the Gorillaz song I analysed in that it is a narrative based music video with hints or performance based ideas as both of the artists who composed and sung this song appear in the video but playing other characters and not obviously as themselves.
Calvin Harris ft. Kelis - Bounce
Bounce, Bounce, Bounce, Bounce
I can't believe that every day and every night
It�s getting better with you out of my life,
It�s like I flicked a switch, now I'm feeling good,
No way to stop it, now you wish that you could,
When the weekend comes I know I feel alive,
You will be the last thing on my mind,
No regrets, do you know what that means?
Well it�s hot, It�s love, it�s what,
We'll bounce to this track,
And I don't care what anybody thinks about that,
Hands to the sky, and throw your head back,
I can love again tonight,
We�ll bounce to this track,
And I don't care what anybody thinks about that,
Hands to the sky, and throw your head back,
Bounce, bounce, bounce
Well it�s hot, It�s love, It�s what,
We�ll bounce to this track,
And I don't care what anybody thinks about that,
I don't care what anybody thinks about that.
There is a good structure to this Ed. It would be good for you to go into greater depth when considering the pace of editing and also look at the mise en scene. Embedding screen shots of the video might be a good way to focus your analysis more.
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