Holt/Norwich Location.

We chose Holt as our location because wit was an good location for both of us to get to but as luck would have it the Christmas lights had been put up and they would have worked really well with the long exposure of the camera.

The only problem was that on the day we chose to film it rained heavily and therefore the shots would have been of a lesser quality and the camera wouldn't have stood up to the rain so we decided to try it out over at my house just to make make sure we had the right techniques etc. (Which luckily we did).





While Holt was an accidental location we did choose it originally even though we weren't aware the lights had been put up. We chose it because when it comes to the story of our song we focused it on how the boy 'Justin' only acted 'cool, calm, and collected'. So we would use the calm location of a quiet Norfolk town to highlight the hectic and crazy times that he usually pretends to have. As we can't film in Holt anymore we are going to use Norwich as we were planning to go there anyway and so now we will be doing the same thing but also just taking pictures.    

With our new location plan we think that we can re-create the calm part of town as it will be a friday when most teenagers will still be in school or college so it will be quiet enough in Norwich to create the mood in which we need to film.
We will then be re-creating the idea of all the times that 'Justin' pretends to be something he is not by filming during a party slash gathering that will be going on, on the last part of the friday off. This will contrast nicely to the calmness of Norwich, so the two will play off of each other.

Last Day Filming

This week we came together to try out our light photography and drawing techniques for use in our video and I'm glad to say that we nailed the basics of what we had to do, we found the hardest part was that we had a replacement photographer for the day as our original photographer forgot that we were doing it but sadly he wasn't as experienced as our originally chosen one but we made do and we now know exactly what we have to do. When we come together for the last time we know exactly what were doing. We will be going out into Norwich in the afternoon to which will provide us with the light that will help us represent the good side of 'Justin' and then later us and some friends are going to Becky's house for a gathering in which the darkness combined with the lights will help represent the darker side of 'Justin's' life.  These are different for our original plans but I think will actually work out better than we originally planned. For instance out video is inspired by Rizzle Kicks' video 'Prophet'  and we realised that we were in fact not using it as inspiration but copying the video. This way (even though it was a complete accident from something going wrong) we get to use the techniques in the video and come up with an original video style.

Theories

Hypodermic Needle Model:
This theory is based on the idea that people are putting messages through and are accepted by the people who are receiving them, the model comes from 1930's behaviourism and are mostly ignored today.


Two-Step flow Model
:
A theory based on a 1940's study on that says that media effects are not directly made through the personal influence of  leaders. Most of the people receive most of their information and are influenced by the media second-hand, through the personal influence of the opinion leaders.


Uses and gratifications theory:


This is based on the idea people will more often than not go in search for media and information that will enhance knowledge and social interactions. It means that the audience take an active role in interpreting and bringing media into their own lives. Basically the audience will choose the media that fits their needs.
This theory would then imply that the media compete against other information sources for viewers' gratification.

Emo Culture

Emo Origins

Emo emerged from the hardcore punk scene of early-1980s Washington, D.C. Both as a reaction to the increased violence within the scene and carrying on the personal ideas made by Ian MacKaye of Minor Threat , who had changed the focus of the music from the community back towards the individual. Minor Threat fan Guy Picciotto formed Rites of Spring in 1984, breaking free of hardcore music's boundaries for melodic guitars, varied rhythms, and deeply personal, impassioned lyrics. Many of the band's ideas would become familiar sights in later generations of emo music, including nostalgia, romantic bitterness, and poetic desperation. Their performances became public emotional purges where audience members would sometimes cry with emotion.

'Emo' becomes Mainstream:

Emo broke into the mainstream media in the summer of 2002 with a number of big events: Jimmy Eat World's Bleed American album went platinum on the strength of "The Middle", which reached No. 1 on Billboard's Modern Rock Tracks chart. Dashboard Confessional reached No. 22 on the same chart with "Screaming Infidelities" from their Vagrant Records debut The Places You Have Come to Fear the Most, which was No. 5 on Independent Albums, and became the first non-platinum-selling artist to record an episode of MTV Unplugged (the live album itself was a No. 1 Album in 2003 and went platinum).  New Found Glory's album Sticks and Stones debuted at No. 4 on the Billboard 200. 

Locations:

Emo started off in Washington D.C. but quickly moved throughut the states to Midwestern and Central United States · New Jersey and Long Island. So Emo's mainly exist in the U.S. but of course it's not a requirement to live in a certain part of the world so they exist throughout other countries such as the U.K.

 

Fashion:

Today emo is tied to fashion as well as the emo subculture. Usually among teens, the term "emo" is stereotyped with wearing skinny jeans, sometimes in different colors, and tight t-shirts which often bear the names of emo bands. Studded belts and black wristbands are common accessories in emo fashion. The emo fashion is also recognized for its hairstyles. Popular looks like long side-swept bangs, sometimes covering one or both eyes. It's popular that is straightened and dyed black. Short, choppy layers of hair are also common.

Related Media:

Emo culture has ofter been blamed for it's possible connections to suicide and has been blamed for occurences of it in young children claiming that it is poisoning their minds with these ideas. Case in point, Hannah Bond a 13 year-old girl from Kent hung herself and EMo music was blamed. Roger Sykes, the coroner who gave the verdict of suicide on May 7, suggested that the fact that she was an obsessive fan of such music was linked to her death.

What might it be a reaction to:
It could have been a reaction a new wave of music which came out at the time such as artists 'Jimmy Eat World' and 'Dashboard Confessional' to which people who loved the music so much dedicated the way they dressed and acted  and lived thier lives to it.

Filming

We will be filming our chorus section tomorrow at Holt. We will decide on a location when we are in Holt and can get a good view of the area tomorrow we are choosing it because it is within easy reach for both of us and a bonus is that the long exposure combined with the recently added Christmas lights will give a great effect to the video. We will be asking our friend Catrin to take the pictures so obviously we can both be in our video, the upside is that she also is good with cameras so will be able to cope with taking so many photos.  

Animation Survey Upload

I have now uploaded the full verse animation for our song and an accompanying survey in the description which it would be really helpful if everyone reading this can fill out.

Toby Lockerbie's influential video style.

Most of our inspiration comes from Toby Lockerbie's video for Rizzle Kicks 'Prophet'. We felt that the use of using single long exposure shots was really unique and something that had never been done before. We also felt it gave a really professional look. Toby Lockerbie himself has never worked with any other artists and only works with Rizzle Kicks because he attended university with them, he is actually a full time wedding photographer. But from the videos he has made with this group we can see that he has a specific style with all of his videos which is that all of the colours seem slightly lowered and dulled. He also uses steady cams in his videos which gives it a more relaxed looked.

There is a small section of video that we can relate to as the lyrics come up as they are sung over the top of the video in a 'projection' style.

We can really draw inspiration from the way that this shot is constructed as we could see what the best amount of shots to use for each word can be which really will help speed up the speed of our editing. I think a large part of the challenge of this video is to make sure that it doesn't just completely copy his video, so this led us to come up with the idea of using an actual projector, and also for the style of video to vary between the verse and chorus.

Music Video Progress.

So far we have made the animation for the verses, but the problem is that it took far longer than expected. So this means that we ARE behind schedule, but we have experimented with editing the pictures together and the time it took wasn't too long so we should still finish before the 16th of December. The main reason that the animation of the lyrics took so long was because I had never used Final Cut before which didn't help the time it took.

Music Video Progress.

We have officially written, performed and recorded the song. Which is great and we have now started the animation of our lyrics which shall be projected onto the wall behind us performing the track during the verses. This also has the added benefit of people being able to clearly understand what the lyrics are.

Media Addiction

Media Addiction can come in many forms but one of the most prominent and welll known is video game addiction, addiction is classed as something we do for more than 35 hours a week. And after looking at an average week it was found that I used different types of media for over 50 hours a week.

It is said that video game addiction have have similar effects to those of a drug addict, it can cause personal hygiene to be neglected and disrupted sleep patterns for young teens, it can also cause rapid gain or loss of weight as a result of playing, and also cause lying about the amount of time played.

Now if we read these back we can see that none of these are that out of the ordinary. Many people eould consider it normal for young teenagers (especially males) to avoid washing for long periods of time and stay up late and not sleeping, weight loss and gain is also fairly normal too.  Lastly it is also normal to lie about the amount of time playing games a week just if anything to seem like that it isn't all you do.

However there are also possible good effects of video games:

 - It has been shown that action video game players have better hand-eye coordination and visuo-motor skills, such as their resistance to distraction, their sensitivity to information in the peripheral vision and their ability to count briefly presented objects, than non-players. Video games also develop the individual's intelligence, and in social games develop the social capabilities of the individual.

 - There is a study being conducted by Dr.Cheryl Olson and her team at Massachusetts General Hospital’s (MGH) Center for Mental Health and Media and Harvard to prove that violent games help students deal with stress and aggression. She has found that over 49% of boys and 25% of girls use violent games such as Grand Theft Auto IV as an outlet for their anger. Dr. Olson has come to the conclusion that violent games affect students positively and not negatively because the violent crime rate is going down while the popularity of M-rated video games has increased. She suggests that instead of stopping children from playing M-rated games completely, parents should just monitor how much time their children spend playing games; parents should take responsibility.

 - Several studies have explored the possible benefits of multiplayer video games in a family setting. The most recent study found that girls 11-16 who played video games with their parents had better mental health and less aggressive behavior, with a stronger connection if they played age-appropriate games.

Some of the effects which claim to be prominent in video game addiction are:

- Increased risk of light-induced seizures, musculoskeletal disorders of the upper extremities and increased metabolic rate.
Now I personally have been playing video games for around 10 years and in all that time I have never heard suffered from any of these problems or even heard of anyone suffering from them. And I like most children have had days where I have played a game for over 5 hours at a time for instance, and yet still I have never heard of any of these problems.

 - Increased aggressive thoughts and aggressive behaviors, particularly in children under age 10.
Now in fairness there have been incidents where people hav claimed to commit certain acts of violence throuigh what they have seen in a videogame. For instance, click here to see the article on how two boys from Columbine apparently played violent video games before entering their high school with automatic weapons and killing several people.

- On November 22, 1997, thirteen-year-old Noah Wilson died when his friend Yancy stabbed him in the chest with a kitchen knife. The mother of Noah, Andrea Wilson, alleges that her son was stabbed to death because of his obsession with the Midway game Mortal Kombat. She alleges that Yancy S. was so obsessed with the game, that the child thought he was actually the character Cyrax. This character, Cyrax, used a finishing move in which the character grabs the opponent in a headlock and stabs the character's opponent in the chest. Wilson alleges that this is the maneuver in which Yancy S., killed her son. However, despite the character's other varieties of finishing moves, the character Cyrax does not actually perform this move at all.

 - In April 2000, 16-year-old Spanish teenager José Rabadán Pardo murdered his father, mother and his sister with a katana, proclaiming that he was on an "avenging mission" by Squall Leonhart, the main character of the video game Final Fantasy VIII.

 - And even more recently, On November 5th, 2011, (Four days ago!) a number of armed robbers in France raided two trucks transporting over 6,000 copies of Call of Duty: Modern Warfare 3.

Should time on video games be legislated?

Many people beleive that time on video games should be legislated but the reasons for this are that they believe that it can cause violence and other bad behaviours in people, while this may be true, it is also a point that if people are told that they can only play a certain amount a day then it will start becoming a taboo which will do nothing for the reputation of video games which have been proven to help peoples co-ordination and on some levels social skills. 

I believe that if people wish to limit the amount of time you can play on video games then that is fine but don't simply do it because there have been incidents of violence, it should be done for other reasons so that in the future we don't become a race that doesn't leave the house for anything, we should do it so children in the future know that there is something else in the world except video games that thery can explore. If we become a nation or a world of people who just play video games then nothing else will be discovered and we could just remain at a level point in history moving neither forward nor backwards.

Ghost Watch

1) The fact that the show was on television meant that people found it more realistic as television was a place for news and other serious television items.

2) The presenter was Michael Parkinson, a presenter who had been in the eye of the public for 29 years by the time Ghost Watch came out, also he is respected as he has been knighted and is a CBE.

3)Parkinson speaks in a yet and reserved yet almost nervous tone throughout the show which adds to the seriousness of the matter, also people must believe  its serious if someone as experienced as micheal parkinson is nervous.

4)Ghost Watch itself discussed and showed specific incidents of ‘ghosts’ revealing themselves, for instance when 'Pipes' the ghost which reveals himself to the family that stays in his house seems very real especially with the families reactions.

5)However the way in which the show was screened made it seem much less realistic than if it had been played like War Of The Worlds on the radio as there was much less opportunity to give away that it wasn't real as the audience didn't see any video footage.

Schedule for finishing the video.

Just a rough schedule of our aims of what to have finished and by when.

We will have finished and recorded the song by the end of the week (6th November)

Then after that another week to film our sequences for the Super 8 Camera. (7th-14th Nov)

Hopefully it will take less than a week to edit the parts of the video we will have filmed but we are allowing time for anything unexpected  

After that all we have to do is create the lyrics on Final Cut Pro to be played in the background and to just put all of the separate parts of the video together. (15th-22nd Nov)

So all going well and to plan we should have the video all finished by the 22nd of November.

Toby Lockerbie

When we found the video for Rizzle Kick's song 'Prophet we realised that we could recreate the effect of the pictures blurring into one another to create a form of video. We would do this by making the exposure of the camera last longer and take multiple shots in quick succession.

But at first we were stuck on how to create the effect so we found out that the video was directed by Toby Lockerbie so we went on his website (tobylockerbie.com) and left him a message and e-mailed him but sadly with no reply.

Luckily after experimentation we have figured out how to create the effect ourselves.

Some other examples of Toby Lockerbie's work:

Video with lyrics concept.

Our concept was to have the lyrics playing along behind the artist at the same speed as them. This is a technique that has been used before in other videos such as:

Kanye West's 'All Of The Lights' (N.B. The effect we are using only starts at 1:05 into the song).

Cee Lo Green's 'It's Okay'

Progress with video ideas.

We have found that Becky's Dad has a 'Super 8' style of camera which produces a really good 'flickery' grainy effect which we can use to be projected onto the background of our artist. The only way in which we need to prepare for this is to buy some of the special film which goes with the camera. We also plan to create our lyrics which will be projected onto the screen and do this all in Final Cut Pro. Once we have created this our idea was to film with the 8mm camera from the Mac which will give it the grainy effect. Once this is completed we then film our artists performing the song with the lyrics playing off of the 8mm projector that Becky's dad also has and onto the wall behind them.

We have actually made progress!

We have officially written our song and come up with our ideas for our music video. The only thing we have to do left is actually record the song and the footage, I feel we have planned ahead to enough to leave enough time to do all of these things but the only thing that may be a difficulty is that Becky is going away for a week next week but we have planned for me to carry on editing which is something that I can easily do on my own.

Human Traffic Questions

1.  Human Traffic faces the issues of normal people and doesn’t look at the glitz and glamour of life, it puts real people in real situations in the gritty style that social realism represents. It raises issues of family troubles in the form of Jip’s Mother being a prostitute. It looks at the issues of ecstasy when it was popular throughout the 90’s in clubs. When it comes to the issue of his mother being the prostitute the audience empathise with Jip as he talks to the audience in the style of a narrator. Although this doesn’t distract from the comedic side of the film as he uses one of his ‘fantasy scenarios’ to illustrate it for us.
2. Youth Culture is depicted as being lazy and not putting effort into things this is shown through ideas of Nina quitting her job, and Moff not wanting to get a job. Although this is different to public opinion as his reasons for not wanting to get a job are through how unhappy it seems to make the rest of his group of friends not because he is lazy and possibly spoilt. It also resists the stereotypes as it shows not only working class family going to raves and taking drugs but also Moff who is from a middle class family.
3. The film is British through its use of all it’s actors and characters being British, but it also seems more British as not all the characters are purely British some also come from a Welsh background which helps as a truly British group of friends wouldn’t just have English people in it. For instance Koop (Shaun Parkes) is British but may also be of Afro-Caribbean descent. Also all of the locations such as peoples houses, places of work and all the clubs they visit are also British in that respect. 

4. With all of the characters they believe that their true identity is in the clubs when they (As quoted by themselves) “can truly become themselves” and not pretend to be something that they’re not. Most of the group seems to have a sort of “alter-ego” about them which comes out through their jobs or work in general or even their relationships. For instance Lulu believes that all (or most) men are evil and victimise women and treat them like objects whereas her true side comes out when she an Jip become more than friends at the end of the film. In Koop’s first scene he declares himself as paranoid and unable to think about anything other than other men with is girlfriend (Nina). But when he works he is a confident man who is as Jip says “Blagging friendship, getting the kids hooked hustling with style”. Jip’s job as an anonymous shop salesman means he just blends into the rest of society and is unable to express himself due to his “mini ******* Hitler who just gives him stick all day”. In the form of his boss. Lastly Moff is form a middle-class family and his father is a policeman which means he has to act differently all day until he can be himself with his friends in the clubs. This is until he ‘snaps’ at the end and becomes his real self in front of his family.
5. One of the main ways in which verisimilitude is created through the text is the use of real footage of ‘ravers’ and rioters at the beginning of the story. I feel that the beginning of the film starts off with what the general public see as the youth culture at this time and as the story develops we see that it changes dramatically through it to what the real youth culture is. Also with many of the ‘fantasy’ scenes of Jip’s which involve him and the rest of the cast looking into the camera and talking to the audience. Also some of the camera shots, one notable one is where Jip and Koop are at the house party discussing Koop’s father, the table is glass and as they are bent over the table it is almost as if they are talking to us the audience as well as talking between themselves.

 Also as with many of these types of films you just see what the group are like with their friends and not into their private lives. You see Koop’s father in his retirement home, you meet Nina’s cousin and go with him on his first trip, you meet Jip’s mother and learn about her being a prostitute. You also see Lulu’s break-up with her boyfriend at the start. And lastly you see into Moff’s home as he recounts his story of calling an expensive girl-line and his father’s anger about it.

6. Jip’s anxiety comes from his case of erectile dysfunction and not only him not being able to perform but also how will the other party feel after he fails to perform. This could also stem from his mother being a prostitute as her voice is once mentioned in a scene with Lulu. Koop’s problems and anxieties stem from him worrying constantly and being paranoid about his girlfriend being with other men, he could have had bad relationships in the past but it is also from the fact that Nina (his girlfriend) is a very friendly person who knows a lot of people. Lulu believes that most men are out to objectify her when really the ones who aren’t are in fact her friends who could be seen as more than that. When really she may have just had a string of bad relationships. Moff’s anxieties mainly come towards the end of the film when he has taken a large amount of drugs and becomes paranoid of all his friends. His anxiety may also stem from him not believing that he will be able to become a normal functioning member of society. Because he will forever want to stay in the state of mind he is in.

7. Human Traffic is a heavily drugs related film. But there is no instance in which is promotes drug use. There are several of Jip’s narrations that talk about how it can make you feel better and make all of the bad parts of your life dissolve. But it also talks about all of the bad parts, for instance when Nina’s brother first takes it there is a scene where he is with Jip and a scientist where he discusses the prolonged use of Ecstasy’s side effects. So overall this film neither condones or put’s down drugs, but it is a film that lets you make your own choices in the decisions you make with it.

Major changes to Music Video

We have had to change our artist as we realised that we might not get enough time to film the song which they had written, so we are writing a song ourselves simply as a backup in case we aren't able to film Maddy and Julia. We ourselves have recently started to make music so whichever way we decide to go it will be a good way to start off.

Advanced Projection Music Videos

Just an interesting video I found that shows how far music videos have come and how we could use this in music videos for singed acts and for their live shows.

Autumn Term Profile

Our unsigned band (Autumn Term) is in fact ourselves, we have only just started out so we only have one original song which is the one which is the one we will be using called 'Layers' . Our influences through this were Beck's 'Loser'. Also, Foster the People's 'Pumped Up Kicks' alongside a lot of material by Cage The Elephant.

We both dabble in instruments but my main strength is playing the guitar (both electric and acoustic). Becky is the singer and dabbles in the bass and the drums, admittedly we use Garageband for a lot of our loops because while the selection isn't as large it does improve the quality of the drumming and the speed of editing which at this moment in time will be crucial.

British Film Character Analysis

British Character Film Types

Name	Characteristics	Semiotics
XXXX	Intelligent, suave, confident, born into middle class worked way into upper class.	Rough looking (but obviously done up) hair. Smart suits, brand names all suggest upper class.

Robin Hood (2010) & This Is England (2006)

Robin Hood

Story & Plot: Birth of a legend. Following King Richard's death in France, archer Robin Longstride, along with Will Scarlett, Alan-a-Dale and Little John, returns to England. They encounter the dying Robert of Locksley, whose party was ambushed by treacherous Godfrey, who hopes to facilitate a French invasion of England. Robin promises the dying knight he will return his sword to his father Walter in Nottingham. Here Walter encourages him to impersonate the dead man to prevent his land being confiscated by the crown, and he finds himself with Marian, a ready-made wife. Hoping to stir baronial opposition to weak King John and allow an easy French take-over, Godfrey worms his way into the king's service as Earl Marshal of England and brutally invades towns under the pretext of collecting Royal taxes. Can Robin navigate the politics of barons, royals, traitors, and the French?

Nationality of stars?
Russel Crowe: Born in New Zealand and brought up in Australia
Cate Blanchett: Born in Australia
Max von Sydow: Born in Lund Sweden.

Director: Ridley Scott, born in South Shields County Durham, U.K.

Style: Vast, attractive, sometimes gritty and with moderate violence.

Genre: Action, Adventure, Drama

Worldwide Distribution

This Is England

This is England: Mods, New Romantics, and Skinheads are the major youth sub-cultures of this very English summer of 1983 and young 12-year-old Shaun is left wandering aimlessly alone and lost during the start of his school holidays, until his chance meeting with Woody and his fun and friendly Skinhead pack. Finding a new lease of life; girls, parties, Ben Sherman shirts, Doc Martin boots and shaven hairstyles young Shaun is welcomed, life during this summer holiday has got a whole lot better. That is until Combo arrives on the scene bitter, dangerous, racist, militant and psychotic life for young Shaun has just approached his first major crossroads.

Nationality of stars?
Thomas Turgoose: Grimsby, North East Lincolnshire
Stephen Graham: Kirkby, Liverpool

Director: Shane Meadows, born in Uttoexeter, Staffadshire, U.K.

Style: Gritty, true-to-life, uncensored realism.

Genre: Crime, Drama

Distribution: U.K.

Wretch 32 Inspiration

Recently watching Wretch 32 and Josh Kumra's "Don't Go" I realised that the premise behind the video of having things on the wall behind them being part of them is very similar to our premise. Some examples:

We felt this would offer us some good ideas for our video such as the artists or people standing against the wall interacting with what's going on behind it.

Music Video Progress

We have now talked to our artists and we have their full support in our music video project. We have also now decided that we are going to layer our effects onto our artists using final cut pro rather than physically projecting it onto our artists.

Coursework Planning - Video Ideas

We had an idea that we could use quite a simple idea to create a vivd and lively video which would be constructed of two separate parts one of which would be the two band members performing their song against a plain background but then projecting images onto the wall and over them with a projector that can relate to the song or the band. This would work well with showing inter-textual references.

Textual Analysis of Music Videos. Calvin Harris ft. Kelis - Bounce.

Calvin Harris's recent music video "Bounce" ft. Kelis was directed by Vincent Haycock. The video follows a man's (Played by AJ English, who's name is either Matt or Max, which is hard to tell from the music) day as he hangs out with friends and goes out partying with what appears to be no cares or worries. In the extended edition of the video It starts of with what we presume to be his girlfriend yelling at him and being angry and him presumably breaking up with her. 


The video then continues to follow him and his gang of friends as they generally wreak havoc through the backstreets of Las Vegas, by either hitting on women with their husbands/boyfriends to dancing with an Elvis impersonator. 


Genre Characteristics - Calvin Harris has stepped away from being the frontman and singing in his song to just a short cameo role as a Vegas club DJ, also linked to his announcement that he will no longer be doing live shows. But when it comes to the music Harris has kept his usual genres of electropop, electro house, nu-disco and synthpop.


He has also changed the style of his videos from the bright and bold colours of "Acceptable in the '80s" and "Ready For The Weekend" He has moved onto more serious subject matter and in Bounce's case break-ups. In this situation the lyrics are shown as being happy after having broken up with someone. 
I can't believe that every day and every night
It's getting better with you out of my life

The idea is that after you have broken up with someone you are then free to bounce. Also the idea othat if something bad has happened to you, you can just spring back up. 

I think the idea of anonymity which is shown not only by Calvin only briefly being in the video plays a heavy part. for instance when you break up with someone there is a feeling that you can do anything since you aren't tied down with the worries of what others might think or how they might react to your actions:

Well it's hot, It's love, It's what,
We'll bounce to this track,
And I don't care what anybody thinks about that,
I don't care what anybody thinks about that. 


Relationship between music and visuals - When the first argument scene is over the shots change roughly in time to every other "snap" that you can hear which gives the music video a fast-paced yet ordered feel to it. Also throughout the video Matt/Max is listening to an old style "Walkman" which if you look at his movements throughout the video whether it's walking or dancing match up to the beat of the song. 


Intertextual references - There is only one very noticeable inter-textual reference which I noticed which may or may not have been on purpose which was that when Matt/Max gatecrashes what looks like the artist's new video shoot it looked fairly reminiscent of when Calvin Harris stormed on stage on the X-Factor when Jedward were playing with a pineapple on his head.Although you could consider this Calvin Harris's visual resignation from being a frontman and singing for himself. 


Editing - At the beginning of the video the woman starts screaming at Matt/Max and the music is quiet or non-existent, but as soon as she stops the tune starts and the slow-motion starts. Maybe this signifies that as soon as everyone stops arguing everything becomes much smoother and more relaxed just like it does in the video.


This video is similar to the Gorillaz song I analysed in that it is a narrative based music video with hints or performance based ideas as both of the artists who composed and sung this song appear in the video but playing other characters and not obviously as themselves.


Calvin Harris ft. Kelis - Bounce 


Bounce, Bounce, Bounce, Bounce 

I can't believe that every day and every night
It�s getting better with you out of my life,
It�s like I flicked a switch, now I'm feeling good,
No way to stop it, now you wish that you could,
When the weekend comes I know I feel alive,
You will be the last thing on my mind,
No regrets, do you know what that means?

Well it�s hot, It�s love, it�s what,
We'll bounce to this track,
And I don't care what anybody thinks about that,
Hands to the sky, and throw your head back,

I can love again tonight,
We�ll bounce to this track,
And I don't care what anybody thinks about that,
Hands to the sky, and throw your head back,

Bounce, bounce, bounce

Well it�s hot, It�s love, It�s what,
We�ll bounce to this track,
And I don't care what anybody thinks about that,
I don't care what anybody thinks about that. 

Digipaks

Digipaks are a different method of packaging CD's or DVD's compared to the usual plastic covers. Digipaks can be used for special editions, re-releases, greatest hits albums or even anniversary copies of films. The Digipaks can open in several different direction for example in this Gorillaz Digipak.

Digipacks are also made out of card and equipped with a plastic holder to make sure the disc stays in place. And therefore more likely to be damaged. I also noticed that Caitlin had also used this Gorillaz picture in her article so I have also included a picture of the ever-lovely Kevin Click's Digipak to compensate.

Textual Analysis: Gorillaz - Clint Eastwood

Directed by James Hewlett and Pete Condeland.

The video takes the Gorillaz band in their cartoon format and explores the world created by the Gorillaz brand which is looked at throughout the majority of other music videos by this group. This video sees the group enter  a orld with a plain white background and watch it slowly change into a dark graveyard with the ghost of former member "Del". Also while zombie dancing actual gorillas chase "Murdoc". We also see "Noodle" defeat all of the gorillas by himself. and Del's spirit return to "Russel's" hat.

Genre characteristics - Gorillaz shows (especially) in this song a diverse range of genre types and styles of music. Including rock, electro, hip-hop and D&B. Gorillaz are known for their strange videos which are not as heavily linked as other artists. But in this situatuation the lyrics refer heaily to the use of marijuana.
I ain't happy, I'm feeling glad
I got sunshine, in a bag.
In this sense "in a bag" refers to a baggie in which marijana is normally stored in. So the beginning of the video represents "normal life" in the world. and as soon as the marijuana was taken the world suddenly changes to an abnormal world with strane visions and what could be linked to or considered a metaphor for hallucinations.

Relationship between music and visuals - The gorillas in this video that come up from the group dance in time to the music played by the band at times, also when there is a silhouette of Murdoc being chased their footsteps go in time to the music.

Close ups and motifs - There are plenty of close-up which resemble the  style of manga and anime japanese TV shows and Comics. This is mainly helped because the Gorillaz are represented by cartoons of themselves or can also be known as "avatars". You can also argue that the Gorillaz being depicted in cartoon themselves is a motif of them. Their logo also appears in the form of it being sprayed on the "wall".

Intertextual references - There are many references to other films. for instance, at the beginning of the music video there is a quote from the 1978 version of "Dawn of the Dead" which is linked to the idea of the video being set in a graveyeard and gorillas rising from the grave. 2-D (Lead vocals) is wearing a "T Virus" shirt. This is most likely a reference to the Resident Evil film series. There is also a reference to Peter Jackson's "Braindead" in the way that Murdoc is pulled to the ground by his own crotch by a zombie gorilla. The video is called cLint Eastwood, so at the beginning there is a yell from Clint Eastwood's film "The Good The Bad and The Ugly". Finlly there is a reference to the "Thriller" video in that the zombie gorillas do a variation of the famous dance.

This video is mostly narrative based as it is linked to the video but it also contains parts of a performance based video, except that it techinally isn't the Gorillaz playing thier music.

http://www.youtube.com/watch?v=LoQYw49saqc

I ain't happy, I'm feeling glad
I got sunshine, in a bag
I'm useless,but not for long
The future is coming on
I ain't happy, I'm feeling glad
I got sunshine, in a bag
I'm useless, but not for long
The future is coming on
It's coming on
It's coming on
It's coming on

Yeah... Ha Ha!
Finally someone let me out of my cage
Now, time for me is nothing cos I'm counting no age
Now I couldn't be there
Now you shouldn't be scared
I'm good at repairs
And I'm under each snare
Intangible
Bet you didn't think so I command you to
Panoramic view
Look I'll make it all manageable
Pick and choose
Sit and lose
All you different crews
Chicks and dudes
Who you think is really kickin' tunes?
Picture you gettin' down in a picture tube
Like you lit the fuse
You think it's fictional
Mystical? Maybe
Spiritual
Hearable
What appears in you is a clearer view cos you're too crazy
Lifeless
To know the definition for what life is
Priceless
For you because I put you on the hype shit
You like it?
Gunsmokin' righteous with one token
Psychic among those
Possess you with one go

I ain't happy, I'm feeling glad
I got sunshine, in a bag
I'm useless,but not for long
The future is coming on
I ain't happy, I'm feeling glad
I got sunshine, in a bag
I'm useless, but not for long
The future is coming on
It's coming on
It's coming on
It's coming on

The essence the basics
Without it you make it
Allow me to make this
Child, like in nature
Rhythm
You have it or you don't that's a fallacy
I'm in them
Every sprouting tree
Every child apiece
Every cloud you see
You see with your eyes
I see destruction and demise
Corruption in disguise
>From this fuckin' enterprise
Now I'm sucking to your lies
Through Russ, though not his muscles but the percussion he provides
with me as a guide
But y'all can see me now cos you don't see with your eye
You perceive with your mind
That's the inner
So I'm gonna stick around with Russ and be a mentor
With a few rhymes so mother fuckers
Remember where the thought is
I brought all this
So you can survive when law is lawless
Feelings, sensations that you thought were dead
No squealing, remember
(that it's all in your head)

I ain't happy, I'm feeling glad
I got sunshine, in a bag
I'm useless, but not for long
The future is coming on
I ain't happy, I'm feeling glad
I got sunshine, in a bag
I'm useless, but not for long
My future is coming on
It's coming on
It's coming on
It's coming on
It's coming on
My future is coming on
It's coming on
It's coming on
It's coming on
It's coming on
My future is coming on
It's coming on
It's coming on
It's coming on
It's coming on
My future is coming on
It's coming on
It's coming on
My future is coming on
It's coming on
It's coming on
My future is coming on
It's coming on
It's coming on
My future

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