EVALUATION - QUESTION THREE

What have you learnt from your audience feedback?

To get feedback on my music video I wrote out a questionnaire which had questions in it which included things that I was perhaps worried about or unsure of within my video. 

The questions were as follows:

- How old are you? 

- What age range do you think the video is for?

- Did you enjoy the video?

- Is it repetitive?

- Did you understand the links between the song and the video?

- Did you notice the cut off at the end?

I asked for more quantitative data as this would be easier to analyse and get more efficient results from. 

I asked the respondents age to work out later on when they answered the third question if their age group would have enjoyed it as well. 

I asked the second question to see what the respondents perception of the target audience was.

I asked the third question to gauge whether the age group of the person answering the question enjoyed the video as well. 

I asked the question about repetition as I thought in the back of my mind that it probably was.

I asked the question about the links between the video and the song to see what their perception of that would be.

I was worried about the cut off at the end so I specifically asked about that to see if they had noticed it or it was simply my own awareness of it. 

The results

I asked 20 people who I thought were of a variety of different age ranges to answer the questionnaire to make it as fair as possible. 

The first question showed us that I had asked a range of ages although the vast majority were teenagers. Five of the group were older (what I did differently to the rest of my groups in my class was to ask people that did not do media and were not in my class meaning that I got fair unbiased results). 

In relation to the second question most believed it was for their age range or for people up to their mid-twenties ( this was my expected result). 

The five adults of whom I asked this question responded that they believed the music and the video wasn't for them. There was too much going on but not enough content to stop it being repetitive. However in the part where there were lyrics on the screen the older age group said they liked that as otherwise they found it hard to understand the words. The teenagers themselves liked the song but felt the same way about the video as the older groups had done but they specifically didn't like the part where they lyrics were written out as they said there wasn't enough content. 

Sadly the answer to this question was rather resounding as a yes. I was not surprised as I had thought this might be the case. 

Some of the respondents (mainly the younger ones) saw a relationship between the song and video, in guessing that the male prevalent character (me) was in fact possibly Justin.  

Around 10% of the younger respondents noticed the slight change at the end of the song whereas none of the older groups did but as they are not my target audience I guess their perception was less important. 

Sadly within all of these answers and possible changes there were one or two mistakes which were unavoidable and could not be changed such as, the repetitive nature of the footage. Sadly the footage which was gathered previously was not enough and as members of the people in the original video were no longer available there was never an opportunity to capture more footage. This also applies to the cut-off at the end of the song as if it was not cut the song would have been longer and it would have been embarrassingly repetitive. 

With my digipak and magazine ads it was a more cheerful experience as the feedback which I received said that minimal to no changes were necessary and the only change I did make was taking one of two black squares inside the digipak and turning one into the band logo's yellow colour so it would be a better link between the two products.